Apple’s way to CRM
Apple built its reputation by breaking the conventions and disrupting the structure of how they were “supposed” to handle marketing and business. Like always Apple’s CRM breaks the mold
“You’ve gotta start with the customer experience and work backward to the technology”
Steve Jobs, Apple co-founder, and former CEO
Apple paved a unique path and made sure it brought in its own systems and principles
Opposition to Idea of Market Research: Because they believe customers won’t know what they want until you show them
“We do not do Market Research. It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
Branding that tells a story: The Ergonomic Product Design solves customers pain points by creating circular or regenerative products, services, and systems, providing shared value for society and the environment
“Design is not just what it looks like and feels like. Design is how it works.”
Creating experiences through their products: By selling its products to schools and universities, Apple turns classrooms into showrooms apple creates long-lasting experiences. Apple encourages Media outlets, especially bloggers, to love to write about Apple. Why? Because Apple is a monopoly. Apple won't do it if it is not Game-changing
Dedicated Twitter handle for reporting issues: Apple had a dedicated Twitter handle for customers to report their issues.
If customers are not given a forum to express their views, they will simply go elsewhere and express those views, but probably less constructively; the Internet provides a wide range of such forums.
End-End Solutions: Apple’s products complement and complete each other. Buy an iPod, and you can download music via iTunes.
Plotted Customer Retention: A Store Just for Apple to have their products displayed distinctly for their tech love-community
Handling Criticisms like a pro: When iPhone 4 faced a backlash due to its antenna design, Steve Jobs handled the issue like a person who took a masterclass in rhetoric by just explaining that the Death Grip is usual and by providing a solution to it via giving a phone case that will enable to have a better signal reach
Go ahead and learn the rhetorical skills xD
